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Press Room

Pet Botanics Introduces Simply Salmon Strips And Cutlets Dog Treats

Pet Botanics has introduced a unique and delicious Simply Salmon Strips and Simply Salmon Cutlets contain just 2 ingredients in all: 99% fresh-caught salmon, and 1% sea salt used in the smoking drying process. Read More.


Crazy Dog Train Me! Treats Minis Now Available in New Salmon Flavor

Cardinal Pet’s Crazy Dog Train Me! Mini Treats now offer dogs a taste of the sea! A favorite among training professionals, pet parents and dogs alike, Crazy Dog Train Me! Mini Treats are now available in a new Salmon flavor. Read More.


It’s a “Seafood Extravaganza” for Dogs At SuperZoo '16

Cardinal cast out its fishing nets and came up with a boatload of real salmon from the coldest waters of the North Sea to add to its Pet Botanics and Crazy Dog treat brands. Read More.


WPA Honors Tony de Vos With Lifetime Achievement Award

The World Pet Association (WPA) awarded a Lifetime Achievement Award—its highest honor—to Tony de Vos, president and CEO of Cardinal Laboratories, at SuperZoo in Las Vegas. Read More.


Lindsey Dicken Wins American Groomer of the Year At Cardinal Crystal Grooming Achievement Awards Ceremony

July 2015 - The winners of the 27th Annual Cardinal Crystal Grooming Achievement Awards – the grooming industry’s version of the Oscars – were recently announced at the SuperZoo pet retailer trade show at Mandalay Bay in Las Vegas. Read More.


Crazy Dog Introduces Walkies Fit Bites – The First Dog Treat To Celebrate And Support Canine Fitness

July 2015 - Crazy Dog is introducing an all-new category of dog treats. Walkies Fit Bites truly break the mold as a new “active lifestyle” treat. Uniquely aimed at keeping dogs fit and active (with ingredients that benefit heart health and movement), Walkies are appropriately shaped like a foot. Read More.


Fascinating Scientific Research About Canines Delivered In New Monthly E-Newsletter From Full Life For Pets

June 2015 - Today’s research on canine physiology, learning and social behaviors offers fascinating revelations about our furry companions. The new Full Life For Pets Dog Days e-newsletter from Cardinal Pet Care is designed to keep you up to date with interesting canine research and training subjects, delivered in a simple and FREE digital format. Read More.


Pet Age Honors Barbara Denzer With A 2015 Women of Influence Award

March 2015 - Barbara Denzer, the Vice President of Marketing for Cardinal Laboratories, has been named a winner in the 2015 Pet Age Women of Influence awards program. The awards program is produced by Pet Age, a national publication covering all things in the pet industry, providing the latest industry news and more. Read More.


K-9 Acappella Singing Group, “The Botanifits,”™ Releases Their First Music Video Online

March 2015 - Pet Botanics Dog Food introduces “The BotaniFits,” an acappella singing group of rescue dogs dedicated to spreading the word about the Pet Botanics dog food brand and its benefits. “The BotaniFits” came to life in early 2015, drawing from the members’ shared love for meat, a grain-free lifestyle, botanical antioxidants and squirrel chasing. Read More.


Former Budweiser Puppy Star Appears in Pet Botanics’ Video Commercial!

March 2015 - Remember that adorable lab puppy that fell in love with one of the Budweiser Clydesdales in the 2014 commercial titled “Puppy Love”? In the commercial he was adopted away from the horse ranch, but managed to find his way back to the Clydesdale stables and be escorted up the road home by 5 of the beautiful horses to be reunited with his BFF. Read More.


Devotion Simplified - Furrever Devoted Shampoos Come In New Easy-Grip Round Bottles

March 2015 - Cardinal Pet Care’s Furrever Devoted Shampoos and Conditioners have always provided a perfect formula to keep dogs clean, calm and healthy, but now they’re easier for customers to use. The new bottles have a round shape that’s easy to grip, making bath time simpler and more comfortable for consumers and their furry friends. Read More.


Cardinal Crystal Grooming Achievement Awards Add Suspense & Excitement - New Cash Prizes for Winners!

February 2015 - More excitement and suspense than ever will be buzzing around the 27th Annual Cardinal Crystal Grooming Achievement Awards, which will be presented to the pet grooming industry’s best and most elite at the SuperZoo show in Las Vegas on July 21, 2015. For the first time ever, winners of the prestigious award will each receive a cash prize of $1,000 to go along with their Crystal obelisk statue, long regarded as the grooming industry’s version of an Oscar. Read More.


Cardinal’s Crazy Dog Train Me! Treats Are Available In Grain-Free Varieties

December 2014 - Cardinal Pet Care’s highly-effective, dog trainer recommended Crazy Dog Train Me! Treats are a favorite of pet parents and pooches alike. Now, these popular training rewards have gotten even better – with the addition of two new Grain-Free varieties that offer the same irresistible flavor and scent as the original with even greater nutrition benefits. Read More.


A New Look And A Time Honored Message

Product packaging must do a lot of important things, especially in today’s self-service shopping environment. First and foremost it must attract the attention of busy shoppers. Read More.